Avoid These Mistakes While Selling Your Healthcare Business
Selling any business can be daunting – but listing your health care business for sale can be even more so. Many sellers fall victim to basic mistakes, which end up costing them dearly. To help you avoid these unfortunately common mishaps, here are some to look out for & avoid doing it!
- Don’t wait until you are burned out or lost interest.
To sell a business requires the same energy and passion as growing it. Once you have lost that edge, and potential buyers will sense it quickly, the value of your business will trend down quickly. You should plan an exit strategy, and optimize your activities and timing to get top dollar.
- Refrain from telling associates that you are selling
It’s amazing to me how people always assume the worst. Especially if people hear rumors of your interest in selling, they will assume that you are fighting bankruptcy, being pushed out, or your personal life has fallen apart. Limit your disclosures only to business brokers, and serious potential buyers.
- Decide to do it yourself, without professional help.
To sell a business is much like starting it, and not something you can do in your spare time. The critical tasks, which require professional skills, include packaging the business, actively marketing it, negotiating terms, and due diligence. Trying to do all this yourself is a recipe for disaster.
- Negotiate based on current month-to-month lease.
If your location is key to the value of your business, make sure you have a long-term lease or at least a guarantee of renewability. What you don’t need is a buyer dealing directly with your landlord to get your key asset, leaving you with no leverage and minimum value for the sale.
- Price the business based only on your instinct.
To sell a business, like any other asset, requires a realistic appraisal of value. Many owners have no appreciation for the value they have built up over the years, while others tend to always have an inflated view of their worth. Neither perspective is good for credibility or a fair result from your sale.
- Sign with a buyer without proper due diligence.
Just like potential buyers will do the due diligence on you, you should be as thorough in checking their credentials, intent, and history. Don’t risk your business, your personal legacy, and your time on unqualified buyers and scams. This task is a key one for your professional business broker.
- Grab the first buyer’s offer without a plan B.
The evidence I see indicates that less than forty percent of business sales come to fruition the first time around. Create a sense of urgency by setting up back-to-back buyer meetings, and letting potential buyers see each other. Always be ready to talk about future growth plans, as an alternative to a sale.
- Assume that selling to an employee is quick and easy.
Here the evidence is strong that sales to employees don’t work out well. Most employees have a limited perspective on the role and financial requirements to be an owner. In addition, normal negotiations may cause employees to become emotional and leave the business or work against you.
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