How does SEO help a brand generate dealership/franchise leads?
SEO is the process of promoting a website on major search engines (e.g. Google) to increase web traffic and sales.
Brand awareness has become unprecedentedly important in today’s fiercely competitive franchise industry world. Currently, every business, big or small, needs internet exposure. The current customer is Tech-Savvy. And he is checking the feasibility of any brand through the internet. The higher the online presence of a brand/company, the higher the brand visibility of that brand/company in the market. Search engine optimization (SEO) is a must-have, for any Affiliate, promoting any program, because today every franchise brand, as well as companies, are doing their business online. 81% of consumers search for information about a brand on the Internet before actually visiting any franchise store. So SEO is a surefire way to reach the potential customers of a franchise brand. SEO marketing helps your webpage to rank higher in search engines. As a result, SEO works effectively in terms of brand awareness, brand name recognition/sales. To increase the credibility of your franchise brand in the market and among the customers as well as increase the consumer conversion rate, you need to establish your brand/company’s competent online brand visibility. This allows your brand, products, and services to easily reach millions of people around the world and boost your franchise brand sales, brand visibility, brand awareness, and other business goals.
How can small companies benefit from SEO?
SEO helps you expand your franchise brand. To bring a franchise business model to market requires a lot of marketing. And it costs a lot of money. Most of them are running the business on a small scale. They want to grow their business. But due to competition with large companies and a limited budget for marketing, small companies can’t grow their business as it is possible to reach as many people as possible and the cost of marketing in each target location is high. Suppose your company manufactures agricultural equipment and you want to grow this business. For this, you need to find a suitable dealer distributor or franchisee. But it is difficult to find the right company or person who is interested in it. Who are already in the business of supplying or distributing agricultural materials and equipment? They can be useful for your company. In that case, if you have SEOed your page and those people are looking for business opportunities online in the field related to your business, then your business will reach out to them and they will personally contact you and submit a proposal to take over the dealership franchise of your business. .The cost of doing webpage SEO is much lower than other marketing options. So with the help of SEO, we Can compete with them and can smartly beat the big competitors.
Other benefits:
1) Brand Awareness is created: When a customer searches for your product/service on the internet, it makes a big difference if your webpage is found in Google’s SERP. When your website appears on the front page of a popular search engine like Google, customers build trust in your brand. Search engines play a big role in the success of your brand. So companies that want to develop their brand awareness need to invest in SEO.
2) Intensity of competition decreases: Suppose two companies are selling the same products in the market at the same rate. One of them has done SEO of the website and one company has not.
Considering the similarity of the products of both the companies, whose website will reach more and more customers? Which company’s business will grow and prosper rapidly? SEO and search engines are both powerful mediums. If your competitor is doing SEO marketing, why are you behind?
The number of customers increases:
Having a structured informational website is a great way to differentiate yourself from others in the competition and at the same time get more customers. Brands/companies that SEO their web-pages. Their profits and customers are almost double those of other non-SEO competitors. Who is searching for your products on the internet? SEO works to bring such customers to you.
Summary: Search engine optimization provides marketing opportunities for small franchise brands. It used to be impossible for small companies to compete with big companies but now with smart strategies and hard work we can compete with any big competitor, even if you are a neo- entrepreneur.
As franchise consultants in Mumbai, we at Franchise Birbal always provide individual attention to our clients and help them to establish franchise businesses both in India and internationally. Franchise Birbal helps franchisees start, grow, and protect their franchises. By developing a franchise business with us you get the assurance that you will be able to establish your franchise business successfully. Our franchise consulting and legal documentation services start from Rs. 15000/-* onwards.
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