How to Find the Perfect Product Name for Your Supermarket with Market Research

There are now so many new supermarkets popping up that it’s extremely hard to come up with a new name that meets all of your criteria, but is also readily available. When coming up with a new product name, you need to research, plan, and brainstorm, then test before you launch. Because not just any name will do. Your supermarkets name needs to fit within your broader brand name umbrella while telling its own unique story to consumers. It also needs to be memorable, findable (particularly on search engines), unique, understandable, and relevant.

The right supermarket name has many advantages and could be a key factor in the success of the supermarket.

1. Step 1: Brainstorm ideas

There are several tactics to get started with coming up with a great name. Common name brainstorming tactics include:

• Descriptive words: Ex. Band-Aid, Post-Its
• Real words: Ex. Air Jordan
• Made up words: Ex. Doritos
• Blended words: Ex. McNuggets
• Misspelled words: Ex. Kleenex

Another important tool is to look at your brand and your already existing supermarkets. Your brand and products should work together, so the addition of a new product should fit in with your supermarket with similar language and vocabulary.

2. Step 2: Survey Target Consumers

This step is one that is crucial and often overlooked, it’s testing the supermarket name. Once you have a name in mind, use market research methods to your advantage, like brand awareness surveys or feasibility studies services offered at Drive Research. By testing the name before it launches with your target audience, it ensures that you are delivering the message you want.

3. Tips for Finding the Perfect Name

Finding the perfect name can have a direct correlation to the success of the new supermarket. Great product names share similar qualities such as:

• Excitement: It should invoke emotion, or feeling that aligns with the brand image of your supermarket.
• Pronunciation: How does the supermarket name sound when said in a conversation- is it easy to pronounce?
• Relevancy: Make sure the supermarket name is relevant to the positioning of your product.
• Uniqueness: How different is this supermarket name from the competition?
• Versatility: Decide if the supermarket has a stand-alone product or a part of a larger line of products.

4. Mistakes To Avoid When Naming Includes:

• Hard to say, hear or spell: When naming your product, make sure that it is easy to pronounce. A lot of marketing happens through word of mouth so if it’s too difficult to pronounce then customers won’t remember it.
• Generic: Ensure that a name balances between too descriptive and too generic- if a product name is generic then you will just sound like every other product and customers might not know what exactly you are selling. 

Do you need help? Do you want to Find the Perfect Product Name for Your Supermarket with Market Research? As franchise consultants in Mumbai, we at Franchise Birbal always provide individual attention to our clients and help them to establish franchise businesses both in India and internationally. Franchise Birbal helps franchisees start, grow, and protect their franchises. By developing a franchise business with us you get the assurance that you will be able to establish your franchise business successfully. Our franchise consulting and legal documentation services start from Rs. 15000/-* onwards.

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